Mahindra group plans to plant 6 million trees in Araku valle
HYDERABAD: The pristine Araku Valley is in for a green treat with the $15.9 billion turnover Mahindra group
deciding to plant six million trees in the valley by 2015 as a part of
its corporate social responsibility programme 'Mahindra Haryali'.
The Mahindras have partnered with Hyderabad-based NGO Naandi Foundation and French food major Danone to plant three million fruit and spice trees and three million coffee saplings in the Araku valley area with the help of the local tribals.
"This horticulture project will affect the lives of over 60,000 people in 300 villages. Six million trees which include three million fruit and spice trees and three million coffee saplings will be planted across a terrain of 6000 hectares by 2015," the Mahindra group said in a statement on Friday.
According to the group, the initiative will not only help in enhancing the biodiversity of the region, but will also help in providing livelihood and nutritional security to the local people. "The project being taken up in partnership with the Adivasi community, will help them create their own fruit and forest tress that will sustain a healthy carbon rich ecosystem," the statement said.
"This extra green cover, in addition to providing livelihood and nutritional security will also enhance the wildlife habitat value and biodiversity of the region. The Araku project not only aims to provide sustainable growth but is also a way of addressing health and nutrition related issues as the villagers did not have access to their traditional forests," it added.
"Mahindra Haryali is Mahindra Group's endeavour to tackle the twin evils of climate change and sustainability. The passion and enthusiasm of our employees, working in tandem with business partners, non governmental organisations and government agencies across the country has ensured that we surpassed our target of adding 1 million trees every year to India's green cover," Mahindra & Mahindra member of group executive board and CSR council chairman Rajeev Dubey said.
Meanwhile, the Mahindra group said that it had already planted 1.74 million trees during 2012-13 as against a target of 1 million as part of its Mahindra Hariyali programme that was launched in 2007.
The company also said that the drive was not just about planting saplings, but the company also monitors the survival rates and undertakes replacement of saplings as and when required.
The Mahindras have partnered with Hyderabad-based NGO Naandi Foundation and French food major Danone to plant three million fruit and spice trees and three million coffee saplings in the Araku valley area with the help of the local tribals.
"This horticulture project will affect the lives of over 60,000 people in 300 villages. Six million trees which include three million fruit and spice trees and three million coffee saplings will be planted across a terrain of 6000 hectares by 2015," the Mahindra group said in a statement on Friday.
According to the group, the initiative will not only help in enhancing the biodiversity of the region, but will also help in providing livelihood and nutritional security to the local people. "The project being taken up in partnership with the Adivasi community, will help them create their own fruit and forest tress that will sustain a healthy carbon rich ecosystem," the statement said.
"This extra green cover, in addition to providing livelihood and nutritional security will also enhance the wildlife habitat value and biodiversity of the region. The Araku project not only aims to provide sustainable growth but is also a way of addressing health and nutrition related issues as the villagers did not have access to their traditional forests," it added.
"Mahindra Haryali is Mahindra Group's endeavour to tackle the twin evils of climate change and sustainability. The passion and enthusiasm of our employees, working in tandem with business partners, non governmental organisations and government agencies across the country has ensured that we surpassed our target of adding 1 million trees every year to India's green cover," Mahindra & Mahindra member of group executive board and CSR council chairman Rajeev Dubey said.
Meanwhile, the Mahindra group said that it had already planted 1.74 million trees during 2012-13 as against a target of 1 million as part of its Mahindra Hariyali programme that was launched in 2007.
The company also said that the drive was not just about planting saplings, but the company also monitors the survival rates and undertakes replacement of saplings as and when required.
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Araku Valley is a hill station in Visakhapatnam district in the state
of Andhra Pradesh in India. It is a beautiful valley in the Eastern
Ghats inhabited by different tribes. 112 kilometers from Visakhapatnam,
Araku Valley is green and pleasant.The road to Araku Valley is through
Ghats and there are many hair pins and steep slopes. Both sides of the
road are covered with thick vegetation and the route is extremely
scenic. There are many tunnels and bridges as well. APTDC conducts a
Rail-cum-Road package tour to Araku from Visakhapatnam. The major
attractions in Araku are a tribal habitat museum, a tribal village and
traditional folk dances including the famous tribal dance called
"Dhimsa". The forests surrounding the hill station are a good place for
day trips and for those who are interested in outdoor activities such as
rock climbing and trekking. The place is located near the Orissa border
and is set amidst lush green hills and has exquisite scenery. Araku
Valley is famous for the various plantations that can be seen in the
area. Araku Vally coffee plantations produce coffee seeds that are used
for both domestic purposes as well as export.
red sand Mountains
situated at a distance of 112 km from Visakhapatnam is Araku valley.The
place is over 3200ft. high,A pleasant hill station famous for its
scenic gardens with lush green fields, valleys, waterfalls and streams.
When you look at it ,you will agree for sure that god has painted it
green.
On the way to araku
To enjoy the beauty of lush green fields you need to travel by train
On the way You find one million old Bora caves
loaded with limestone.They are at a height of about 800 to 1300 meters
above Mean Sea Level.These limestone formation on the caves depict
mythological characters.
Ananthagiri hills en route araku are paranomic.This unexplored hill sation offers peaceful environment.
The cofee plantations,mango groves and various other fruit orchards all around the hill have a smell to relish.
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